Sitelinks
Posted by John Honeck on March 12th, 2007
When searching in Google often you will find the first result has an extended list of links to pages on that site. For example a search for Microsoft returns a result like the following:
So the question comes up, How can I get those types of links to my site? As of right now, it’s an automated system that is used to set up the links.
The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.
We only show Sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good Sitelinks, or we don’t think that the Sitelinks for your site are relevant for the user’s query, we won’t show them.
At the moment, Sitelinks are completely automated. We’re always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.