I haven’t changed my site but …
Posted by sebastian on March 9th, 2007
Often Web sites disappear from the first SERPs all of a sudden. That can happen to established sites doing well with particular keywords over years. Most webmasters look for recent changes to track down the issues Google might have with the site in question. Hold on for a moment. Think. Recent changes, for example adding an XML sitemap or other minor improvements, are just one possible cause of many. There is no such thing as a concurrently correlation when it comes to downrankings, penalties or even bans. Google might have spotted an issue from the stone age. If you lose a reasonable amount of Google traffic, look at the whole site and its environment, do not concentrate your research on recent changes.